Crisis Communications vs. Public Relations – What Every CEO Should Know

Kaitlyn Perez is an internationally recognized crisis communications strategist and the founder of KPC Strategies, a Sarasota-based firm specializing in high-stakes reputation management and crisis response. With more than 15 years in communications leadership, including nearly a decade as spokeswoman for the Sarasota County Sheriff’s Office, Kaitlyn has navigated some of the most complex and high-profile crises in law enforcement, government, and business.

Her expertise has been recognized globally, earning her accolades from the International Association of Chiefs of Police and a 40 Under 40 award from the Business Observer. She has advised CEOs, business leaders, and high-net-worth individuals on safeguarding their brands in moments of crisis.

A sought-after speaker and trusted advisor, Kaitlyn helps executives develop proactive crisis preparedness plans, manage real-time reputational threats, and ensure they are ready to lead when stakeholders seek answers in an era of heightened public scrutiny.

Kaitlyn’s crisis communications philosophy is simple: “Trust is built under blue skies but tested in the storm.” The leaders who invest in trust, transparency, and preparedness during calm times are often the leaders who not only survive the storm but become better and stronger as a result.